New campaign theme for Open Farm Sunday
Leading figures from food and farming have celebrated 18 successful years of Open Farm Sunday. and the unveiling of
And, at a reception at the House of Lords, LEAF’s (Linking Environment And Farming) new strategy for the industry’s flagship annual open day was also unveiled.
The reception hosted by long-time supporter Lord Donald Curry, aimed to foster deeper collaboration and commitment among key stakeholders, reinforcing the importance of public trust and community connections to deliver a more resilient supply chain.
Former NFU Mutual chair, Lord Curry, stressed the importance of continuing efforts to bridge the gap between consumers and farmers and the valuable role that Open Farm Sunday plays in increasing accessibility and understanding of sustainable, climate positive farming.
The new campaign theme, ‘Cultivating Connections’ was announced by LEAF’s chief executive, David Webster, while outlining a transformative vision for Open Farm Sunday.
"Our new strategy aligns with LEAF's objectives to connect, build trust, and educate the public on sustainable farming practices,” said Mr Webster.
“Open Farm Sunday is an opportunity for retailers and branded manufacturers across the food supply chain to come together and build links between the public and the farms that supply their businesses.
“By cultivating connections across the food supply chain Open Farm Sunday has helped connect hundreds of thousands of people to farming and food production.
“We want to inspire a deeper appreciation of how farmers are working with nature to protect and regenerate our environment while producing the food we all need to live.
"Now in our eighteenth year, Open Farm Sunday is a unique and powerful moment in time to showcase the intrinsic connections between food, farming and nature. Food connects us all.”
Open Farm Sunday manager, Annabel Shackleton, highlighted the vital role sponsors have played since the industry’s flagship day launched in 2006.
Their support has made it possible to deliver a total of 6,087 events and welcome 3.25 million visitors.
Mr Webster added: “Open Farm Sunday has incredible support from a cross-section of the whole food and farming industry and we’re grateful for the role everyone plays.
“For me, this event is all about holding our heads high and saying, ‘What we do really matters.’ That, I believe, is worth celebrating.”
Next year’s Open Farm Sunday takes place on June 8 during LEAF’s educational Farming Fortnight programme.
Registrations are now open, or for more information visit www.farmsunday.org.
