Shrewsbury in Bloom to compete in RHS Britain in Bloom UK Finals 2025
Shrewsbury is once again set to shine on the national stage after being selected as one of 44 finalists in the prestigious RHS Britain in Bloom awards.
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Representing the Heart of England in Bloom region during the 2025 competition, Shropshire's county town will compete in the Small City & City category and face tough competition from the likes of Aberdeen, Chorley, Derry, Harrogate, London Borough of Tower Hamlets, Royal Tunbridge Wells, and Torquay.
The Royal Horticultural Society's (RHS) Britain in Bloom competition is one of the UK’s most popular gardening campaigns and aims to enhance communities and celebrate the impact that green spaces have on both the environment and local people.
Shrewsbury In Bloom is no stranger to success, having recently earned three prestigious awards at the Royal Horticultural Society’s Heart of England in Bloom awards ceremony during September last year.
The town, which enjoys a reputation as the 'town of flowers', picked up the 'horticultural excellence award', 'small city award', and for the first time in its history, became the overall winner.
The victory followed a visit by judges during July where they toured key sites across the town including Shrewsbury Town Council’s Weeping Cross nursery, the town centre, and award-winning Dingle Gardens.
With around 300,000 summer bedding plants used across the town each year, Shrewsbury's floral displays are a key feature of the town’s entry, and preparations for the 2025 competition are already underway.
Under the guidance of Nursery Manager at Weeping Cross, Pete Jenks, cuttings are being taken, seeds are being grown, and plants are being purchased in preparation for the main planting campaign which begins in June.
The town will then be judged during summer by Britain In Bloom judges who will assess efforts of council officers, volunteers, and other stakeholders.
Local students also have the chance to participate in this year’s campaign by designing some of the town's floral displays through a school competition.
Danny Powell, Operations Manager for Shrewsbury Town Council, said: "Being part of the Britain in Bloom competition is not just about planting flowers, it’s about creating lasting memories and a sense of belonging within the community. Our teams, volunteers, and partners are working tirelessly to ensure that Shrewsbury not only meets the high standards required by the judges but exceeds them."
Town Clerk for Shrewsbury, Helen Ball added: "Our Shrewsbury In Bloom campaign is key to bringing our community together and taking civic pride in our town as a wonderful place to live. Following our huge success last year, we are excited to build on that momentum and showcase Shrewsbury on the national stage in 2025."
Winners of the RHS Britain in Bloom competition will be announced at an awards ceremony in autumn.
