Fordhall Farm agrees new food supply deal with Edgbaston Stadium
Fordhall Farm has signed a new long-term contract with Edgbaston Stadium to see their caterers become the official concession management company.
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The deal will see Fordhall Farm Events, based in Market Drayton, supply more than 50 street food style units around Edgbaston during Vitality T20 Blast matches, Blast Finals Day and for international matches.
The stadium in Birmingham, that is the home of Warwickshire County Cricket Club and the Birmingham Bears, will play host to a One Day International match between England and the West Indies in May before India's test match team will visit in the summer.
The deal extends a partnership between Fordhall farm and Edgbaston which stretches back to 2015.
Edgbaston Operations Director Claire Daniel said she is delighted to extend the partnership.
She said: “Edgbaston is committed to sustainability and prioritising sourcing products from local suppliers. Fordhall Farm very much mirror our ethos.
"They are a family-led business, one of the first organic farms in the country, and supply much of the produce to units at Edgbaston from their on-site farm butchery. And other products they don’t supply are sourced from suppliers in the region.
"We first met Ben (Fordhall Farm Events Director) 10 years ago when he popped into Edgbaston to see if we’d be interested in any of their farm products. It started with four units, and I’m delighted the relationship has blossomed since then.
"The food they supply is top quality, a great offering for Bears fans during the Blast and visitors at Edgbaston for England games."
The deal between Fordhall Farm and Edgbaston also extends to see them provide catering options at Rugby School for Warwickshire’s three Metro Bank One Day Cup games in August.
Fordhall Farm Events are tenants to England's first community-owned organic farm, The Fordhall Community Land Initiative.
Director Ben Hollins, added: "There is a great vibe on a match day at Edgbaston and our street food offerings blend really nicely into that environment.
"The food kiosks offer a variety of food and drink to meet everybody's needs, from woodfired pizzas, to Greek gyros, sweet churros to a range of coffees, drinks and even plant based curries and samosas.
"There’s very much a focus on the street food vibe that is so popular in Birmingham at the moment.
"For the upcoming India Test there will be a fantastic selection of samosas, curries, including plant-based options, masala fries, and fresh naans.
"It feels like a genuine collaboration, being part of the Edgbaston team. We’re excited about the future working with such an iconic venue.
"We can’t wait for the summer, and the cricket season to now get underway!
"The long term contract gives Fordhall Farm Events the ability to invest in infrastructure to enable us to support Edgbaston on improving customer experience while improving the match day sustainability aspirations.”
