'Whilst Shropshire hasn’t got any coastline, it has fantastic countryside' - what attracts tourists to the county
What the county lacks in coastline, it certainly makes up for with its spectacular countryside and historic towns.
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Nestled within the heart of the country, Shropshire may not always grab the headlines as a top tourist destination, but those who venture into our picturesque county quickly discover it is a treasure trove of charm, history, and natural beauty.
From the rolling hills in South Shropshire and enchanting castles to the wonderful streets of Shrewsbury, there is a lot worth visiting for tourists.
And, the local economy benefits massively from what makes the county an attractive proposition.
Shropshire Council’s latest figures for 2022/2023 revealed that their local authority area had more than 10.5 million visitors - a growth of 4.6 per cent compared to the previous year.
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Businesses reaped the awards with tourism providing an economic value of £873 million in Shropshire Council’s area alone, and it importantly supported more than 8,000 jobs, meaning around one in seven people are employed in the tourism and hospitality sector.
The Shropshire Hills boasts the Stiperstones, Carding Mill Valley and Caer Caradoc, Brown Clee, the Long Mynd, Hope Bowdler and The Wrekin, just to name a few.
But, elsewhere there are several museums including the Royal Air Force Museum alongside popular castles in Shrewsbury, Ludlow, Stokesay and Clun.
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But, if that isn’t enough, Shropshire’s historic towns are just as attractive for tourists, and the award winning Shrewsbury Market Hall proves evermore popular each year.