Shropshire Star

Whitchurch coffee retailer enters domestic market

Whitchurch-based coffee retailer Tilley Green has launched an online shop to take its products into people's homes.

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Diane Nelson with Tilley Green’s new coffee range, which will see the company sell to domestic customers for the first time

The company’s products are sold in restaurants, bars, hotels, cafes, garden centres and leisure outlets nationwide, and it has now developed a range of retail products for domestic customers.

It will sell via an online shop at tilleygreencoffee.co.uk, with four blends on offer.

“We are always getting positive feedback about our coffee and we are always being asked by people where they can buy it, so we decided to go ahead and offer a range of products online,” said manager Diane Nelson.

“The UK is one of Europe’s fastest-growing coffee markets and there is real demand for high-quality fresh coffee in the home.”

To launch the range, the company worked with designer Nick Edwards from Newport to develop distinctive and colourful rustic packaging depicting illustrations of countryside animals.

"We wanted to come up with striking packaging that looked a bit different and which would give us real stand-out,” Ms Nelson added.

“We are a Shropshire-based business and our Tilley Green brand has become synonmous with county living, so it seemed a good idea to link this theme to the new designs for our retail range.”

The new retail range will also be available to Tilley Green’s trade customers to sell in their own shops and cafes.