20 killed and 100 injured in drink drive crashes across Shropshire and West Mercia
Nearly 20 people were killed and more than 100 injured in drink or drug driving crashes across Shropshire and West Mercia over the last three years, it has been revealed.
West Mercia Police released the figures as part of the launch of its new winter campaign, which aims to teach people about the dangers of driving under the influence of drinks or drugs this Christmas.
The topic is being highlighted across social media and local radio advertising will be taking place across the region.
There will also be increased enforcement from police across the West Mercia region.
Unacceptable
Assistant Chief Constable Martin Evans said: "There are still people out there who feel they can gamble with drinking and driving and think they know how much the limit is.
"Cracking down on those who take drugs or drink and then decide to drive is a year round commitment for us. However, we are very aware the festive season can present opportunities where people are tempted to drive under the influence.
"To combat this, extra patrols will be conducted in the run up to and over Christmas and New Year in a bid to tackle those who commit the unacceptable act of drinking or drug driving.
"The simple fact is, there is only one way of being sure that you are safe to drive and that is not to drink at all."
The campaign is set to draw attention to the fact there is no foolproof way of calculating how much you can drink and remain under the limit.
Police said there was no way to know how long alcohol would stay in the system, and for people to avoid drinking if they will be driving the following day.
The campaign supports the month long winter drink drive campaign by the National Police Chiefs Council.
Police forces throughout the UK will be working hard throughout December to make sure the roads are safe for everyone this Christmas.
