Hybu Cig Cymru joins forces with PureGym Wrexham

 The new Gym in Wrexham has recently re-opened after renovation works.

HCC staff shared healthy recipe ideas and spoke to gym members about the importance of Welsh red meat in the diet and its nutrient dense profile and outlined the nutrient density profile of PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales compared to other meat-based proteins

HCC’s Consumer Executive Elwen Roberts said: “Welsh red meat offers a wide range of health and lifestyle benefits and is a nutrient dense form of natural protein which can aid muscle growth and recovery – an important consideration for any fitness enthusiast!

"Whilst many of the people we spoke to at PureGym were aware of the importance of protein in maintaining a healthy diet and lifestyle, we were able to remind consumers of the full package of nutrients which Welsh Lamb, Welsh Beef and Pork from Wales can provide.”

HCC’s Digital Marketing Executive Liz Hunter commented: “Fitness enthusiasts provide an engaged audience when promoting Welsh Lamb, Welsh Beef and Porc from Wales as they understand the importance of a healthy and balanced diet and are receptive to learning about the high-quality nutrients available in Welsh red meat products.

Cailin Mowbray from Puregym Wrexham added: “Diet and nutrition are important aspects of achieving fitness goals as well as a healthy lifestyle overall and so we were really pleased to work with Hybu Cig Cymru to highlight Welsh red meat brands and the added nutritional benefits they offer.”