Designer wedding dresses on sale for cut-price fees at charity bridal boutique
It’s wedding season – blushing brides-to-be are exploring venues, picking their wedding party and trying on countless dresses.
And now the Newlife charity in Market Drayton is looking to offer wedding gowns fit for a princess, but without the royal price tag.
The temporary bridal boutique has been added to the charity shop in Cheshire Street, and the team behind the move said it has already proven a huge success.
Newlife works with over 200 retailers, recycling brand new, end-of-line stock.
The charity takes clothes, which are often from designer brands, and then removes the labels before selling them on.
The process helps firms avoid escalating landfill charges and supports their wider environmental and corporate social responsibility commitments.
Harjinder Samra, Newlife’s head of retail at the charity said: “More importantly, it allows shoppers to pick up new clothes at a fraction of their High Street price.”
It is a concept that has proved incredibly popular, and there are regular queues at the charity’s giant warehouse store in Cannock as well as the shop in Market Drayton.
Harjinder added: “The launch of our bridal boutique range exclusively to Market Drayton has been really successful.
“We have helped dress hundreds of local brides already as we appeal to those who like to wear the latest trends, as well as catering for those with their own individual style.
“Buying your dress at Newlife is a match made in heaven as it is certain to lower the cost of your big day.”
Newlife’s recycling model has been developed over the last 26 years and boasts market leading brands amongst its partners. All original labels are removed from the items to prevent fraudulent store returns and sold through Newlife’s fashion stores.
All profits generated by the sale of products donated by retailers and manufacturers is used to buy life-changing specialist equipment for disabled and terminally ill children.
The charity’s nurses support families and researchers work to improve children’s health.
It works with families who have experienced childhood cancers, birth defects, accidents, diseases and infections and who face lifelong challenges.
There are around one million disabled and terminally ill children in the UK. Thousands of them rely on Newlife to get equipment they need, which has often been refused by the statutory services.
The charity runs the only fast track equipment services in the UK helping those children in urgent need.
