COMMENT: Shrewsbury Town show ambition that has been lacking

The 51-year-old has been given an 18-month contract at the Croud Meadow following his unveiling on Wednesday. 

And that is something really exciting for the loyal Shrews fans who have had little to cheer of late to look forward to. 

Without meaning to be disrespectful to those who have been in charge of the club previously, this has a different feel about it. 

Town's last two head coaches, Matt Taylor and Paul Hurst, had arrived in Shropshire following the sack from League Two clubs. 

Taylor was let go by Walsall, whereas Hurst had been relieved of his duties at Grimsby. 

Ainsworth's most recent job was working at the level above in the Championship with Queens Park Rangers, and although it did not work out in west London in the end, he did help them avoid relegation initially. 

Employing the former Wycombe man is an ambitious move with Shrewsbury testing the boundaries of who they can attract to the Croud Meadow. 

He was arguably the highest profile name in contention for the job, and as Micky Moore said, he was their number one target. 

Taylor and Hurst were good people. They were good to work with. 

But when they were given the job, you would not have expected them to land any other head coach role in the third tier of English football, given how their previous tenures had gone. 

The question with Ainsworth was more about whether he would want the job, as opposed to whether Shrewsbury would want him. 

He was, without doubt, the most qualified candidate out there, and Shrewsbury have punched above their weight to land him.

In his first press conference as boss, he revealed he has had offers while out of work, but had been waiting for the right one, and believes Salop is just the place for him. 

Director of football Moore and chairman Roland Wycherley have come in for all kinds of criticism from supporters.

Some of that has been personal, vociferous and, at times, unnecessary. 

Yet some has been valid. After all, they do sit bottom of the League One table with eight points from the first 15 games. 

Town are in this position because things have gone wrong. But you must give them credit where it is due - they have done a brilliant job to land Ainsworth. 

To sell him the project and that Shrewsbury Town has enough ambition to make him want to stay beyond the end of this season - superb.

Off the field, Town have punched above their weight to land Ainsworth and his assistant Richard Dobson. 

And now he has the job of ensuring they do that very same thing on the field.

It is not going to be easy at all and that starts with the difficult challenge of welcoming promotion-hopeful Blues to the Croud Meadow. 

But this week has given everyone connected with the football club renewed optimism they can once again compete in League One and enjoy watching their team once again.