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Apple shareholders reject proposal to scrap company’s diversity programmes

Apple has steadfastly stood behind diversity and inclusion efforts that its management contends make good business sense.

By contributor Michael Liedtke, Associated Press
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A display of iPhone 16s in an Apple store
Apple announced shareholders had rejected the anti-DEI proposal without disclosing the vote tally (Gene J Puskar/AP)

Apple shareholders rebuffed an attempt to pressure the technology trendsetter into joining US President Donald Trump’s push to eliminate corporate programmes designed to diversify workforces.

The proposal drafted by the National Centre for Public Policy Research — a self-described conservative think tank — urged Apple to follow a litany of high-profile companies that have retreated from diversity, equity and inclusion initiatives currently in the Trump administration’s crosshairs.

After a brief presentation about the anti-DEI proposal, Apple announced shareholders had rejected it without disclosing the vote tally. The preliminary results will be outlined in a regulatory later on Tuesday.

The shareholder vote came a month after the same group presented a similar proposal during Costco’s annual meeting, only to have it overwhelmingly rejected. A similar outcome is expected during Apple’s annual meeting despite the vocal objections of critics.

Just as Costco does, Apple has steadfastly stood behind diversity and inclusion efforts that its management contends make good business sense.

But the National Centre for Public Policy Research’s proposal has attacked Apple’s diversity commitments for being out of line with recent court rulings and said the programmes expose the California company to an onslaught of potential lawsuits for alleged discrimination.

The group estimated about 50,000 Apple employees could file cases against Apple without detailing how it arrived at that figure.

“It’s clear that DEI poses litigation, reputational and financial risks to companies, and therefore financial risks to their shareholders, and therefore further risks to companies for not abiding by their fiduciary duties,” the National Centre for Public Policy Research says in its proposal.

The spectre of potential legal trouble was magnified last week when Florida Attorney General James Uthmeier filed a federal lawsuit against Target alleging the retailer’s recently scaled-back DEI programme alienated many consumers and undercut sales to the detriment of shareholders.

In its rebuttal to the anti-DEI proposal, Apple said its programme is an integral part of a culture that has helped elevate the company to its current market value of 3.7 trillion dollars (£2.92 trillion) — greater than any other business in the world.

“We believe that how we conduct ourselves is as critical to Apple’s success as making the best products in the world,” the company said in its statement against the proposal.

“We seek to conduct business ethically, honestly and in compliance with applicable laws and regulations.”

In its last diversity and inclusion report issued in 2022, Apple disclosed that nearly three-quarters of its global workforce consisted of white and Asian employees. Nearly two-thirds of its employees were men.

Other major technology companies for years have reported employing mostly white and Asian men, especially in high-paid engineering jobs — a tendency that spurred the industry to pursue what have been largely unsuccessful efforts to diversify.

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