Shropshire theatre star appears alongside F1 legend at global scaling summit

A Shropshire star of the West End has shared the secrets of effective communication with attendees at a global-scaling summit.

Lucy Key, who has appeared as Maria in 'West Side Story' for productions in London and the UK No.1 tour, and Manda in the BBC One drama 'Being April', took to the stage at the ScaleX Summit in ICC on Wednesday.  

The brainchild of Simple Scaling co-founders, Brendan McGurgan and Claire Colvin, the ScaleX Summit is inspiring those in the audience to scale their businesses successfully.

Other speakers addressing today’s summit include F1 legend David Coulthard, serial entrepreneurs Norman Crowley and Jack Daly; mental performance master Dr Mithu Storoni, scaling expert Mac Lackey and wellness authority and bestselling author Níall Ó Murchú.

The star-studded line-up will explore how you can become a key person of influence; how to optimise your mental performance; communicate with confidence and much more.

Attendees at the one-day event will also be provided with opportunity to connect with like-minded entrepreneurs, investors and innovators from diverse industries and backgrounds.

Speaking ahead of the ScaleX Summit, two-time British Grand Prix winner and co-founder of The Whisper Group, David Coulthard said he was excited to share the secrets of his success with like-minded business leaders. 

He said: “Having lived my life at 200mph, I still function at my best when there is pressure to perform and I’m used to making decisions at high speed and thinking quickly on my feet.

“Sport and business are very similar in that regard. In both fields, there are lots of important decisions that need to be made quickly and calmly.

“I’m looking forward to meeting many likeminded business-people at the ScaleX Summit and contributing to the event in order to help them take their businesses to the next level.”

Grounded in the ScaleX Framework - a comprehensive collection of 10 foundational principles - the summit will guide business owners to develop a tangible plan and foster a culture of accountability. 

Brendan McGurgan, Director and Co-Founder of Simple Scaling said: “This year’s ScaleX Summit promises to be something truly special. 

“Building on the success of our inaugural summit last year, it’s an honour to have David Coulthard, Daniel Priestley and all of our other world-class visionary speakers address this year’s event. 

“The ScaleX Summit is the perfect platform from which business leaders can take the first meaningful step on the road to scaling successfully.”

Claire Colvin, Director and Co-Founder of Simple Scaling added: “This year’s ScaleX Summit will help great people do great things with their businesses.

“It isn’t about discovering powerful leaders, it’s about helping people in leadership positions discover the power of their own voice and make the mindset shift required to successfully scale their business.”

For more information visit scalexsummit.com.